Marketing is one of the most vital assets to every company, regardless of its industry. Due to the vast array of competing companies in today’s marketplace, managers are consistently developing strategies that enable them to gain a competitive advantage in the industry. Marketing not only aids in the company’s ability to increase sales, but also enables them to effectively analyze and study the marketplace in order to develop strategies that meet the overall needs of their consumers. …


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Walmart, the U.S. shopping heavyweight, recently had a humorous exchange with a Twitter user who tried to poke fun at them online. Going by the name Murk361, he posted, “I like going to Walmart for fun.” When Walmart asked what his favorite thing to do was, he replied, “Steal.”

Not missing a beat, Walmart came back with “Well played Murk. After further review of our store’s video feed, we’ve decided to let you keep the rash cream. Next time tho… pay in full. ;) “

Whether or not the theft actually took place, Walmart’s witty comeback is an excellent example…


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Different cultures throughout the world have various management styles that shape their organization, and managers of these organizations are consistently interacting with one another more frequently than ever before. Many businesses oftentimes face great opposition when dealing with each other’s management styles, due to their misunderstanding of their cultural differences.

It’s vital for corporations to understand the various cultural differences that exist in business, especially as globalization continues to increase in today’s marketplace.

It’s vital for corporations to understand the various cultural differences that exist in business, especially as globalization continues to increase in today’s marketplace. Every country is defined…


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I recently had a casual conversation with a small business owner about social media marketing and its impact in today’s marketplace. Within the first several minutes into our conversation, I was shocked to hear that he didn’t believe in the benefits of marketing on social media. He primarily relied on his customers referring their family and friends to his business, which provided him great success for many years. However, he also mentioned how much his consumer base had decreased in the recent years.

I then began to explain that his consumer base was dwindling due to a lack of brand…

Jonathan Ferrer

Design, Digital Marketing & Ad Tech Professional. Social Media Strategist, Affiliate Marketer, Army Officer, Stock Trading & Investor.

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